Sunday Letters From Alfred
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Can we hit our launch target?
Here's our plan to hit $200 MRR in January.
Jan 4, 2023
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Alfred Lua
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Can we hit our launch target?
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My 2022 Annual Review: Come Alive
My first year as a full-time startup founder
Jan 2, 2023
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Alfred Lua
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My 2022 Annual Review: Come Alive
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December 2022
AI should disappear from the interface
This week, the tech community went wild over ChatGPT, arguably the most impressive AI development so far. But interestingly, the underlying technology…
Dec 4, 2022
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Alfred Lua
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AI should disappear from the interface
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November 2022
Lego doesn't sell bricks
Tiny gift inside :)
Nov 27, 2022
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Alfred Lua
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Lego doesn't sell bricks
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Let it burn
If you are a regular Twitter user, you might have noticed a slight change in the notifications badge in the mobile app. It used to show the number of…
Nov 20, 2022
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Alfred Lua
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Let it burn
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To niche or not to niche
If you have been following me on LinkedIn or Twitter, you might know we were rejected by YC again. Their main feedback was that it isn’t clear what…
Nov 13, 2022
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Alfred Lua
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To niche or not to niche
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Holding two opposing ideas in my mind
Life is simpler when you think of things as this or that, black or white, yes or no. But life is easier when you realize things are never so clear-cut…
Nov 6, 2022
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Alfred Lua
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Holding two opposing ideas in my mind
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October 2022
Preparing for our YC interview
We will be having our YC interview next week. “Tell us what you are working on.” “Who are your first customers?” “How do your users use your product…
Oct 30, 2022
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Alfred Lua
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Preparing for our YC interview
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What doesn’t feel like work
Two days ago, I hosted the first-ever SaaS SG meetup, bringing together 17 SaaS founders and operators who are based in Singapore. When we did a round…
Oct 23, 2022
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Alfred Lua
6
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What doesn’t feel like work
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Designing as a non-designer
While I have been a marketer throughout my short career, I have designed a fair bit. Marketing graphics, websites, and product interfaces. Curiosity…
Oct 16, 2022
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Alfred Lua
4
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Designing as a non-designer
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Upgrade your decision making with product analytics
When we first started building Dashibase, we decided not to add product analytics. We thought it would be premature and would rather spend time on the…
Oct 9, 2022
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Alfred Lua
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Upgrade your decision making with product analytics
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Think of PLG in terms of retention, acquisition, and monetization
Many companies nowadays want to do product-led growth (PLG). But I don’t think the concept is well-understood. Despite spending about six years at…
Oct 2, 2022
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Alfred Lua
7
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Think of PLG in terms of retention, acquisition, and monetization
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